Australia Post’s ‘Seeker’ employee lead referral program

How an iconic Australian brand is turning its 37,000-strong workforce into new business hunters, with drool-worthy results.

Like many businesses, Australia Post believed there had to be a more effective, more efficient way to seek out and capture new business leads. They also knew that an increase in lead volume and quality would deliver improved conversion rates and in turn, revenue growth. It’s a simple equation and a universal business challenge.


So what did they do?

Australia Post saw an opportunity. The company believed that nobody was better equipped to spot relevant prospects than its own workforce. And so, in partnership with Accumulate, the Seeker employee lead referral program was born.

Mid-way through launch, a program review revealed that, not only had Seeker captured the imagination of employees, it had also already exceeded Australia Post’s new business revenue expectations.

“We’re really excited by the results we’re seeing from the Seeker program… (it’s) easy to access, easy to use and the brand has really captured the imagination of our people. We’re pleased to say it’s already delivering well above expectations.”

Jayleen Karpeta, Local Area Marketing Manager, Consumer & Small Business, Australia Post

But what exactly is the Seeker program and why is it such a barking success?

This is the tail of how the Seeker program – with its fun, canine-inspired brand – came about, and the 8 key ingredients of the program’s success.

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