Retail Customer Loyalty Programs

If you're a loyalty or marketing manager with a large retailer (over 100 stores), we can design, implement and manage a tailored retail customer loyalty program that forms an integral part of your sales and marketing strategy.

The right retail loyalty program will help drive strong return on your program investment, as well as sustainable, long-term growth for your business, by:

Influencing the purchasing decisions of customers towards higher margin products
Increasing customers’ total spend
Increasing the frequency of customer purchases

Customer insight and information is king

To market effectively to your customers, you must first understand them. That’s why the true value of any effective customer loyalty program lies in the richness of the customer information and insights it provides.

Our Analytics and Marketing teams can advise you on the most effective way of analysing and segmenting your member base, so you can improve the relevance and take-up of the promotions you send your customers.

When it comes to program marketing and communications, you have plenty of flexibility; we can give you the tools to build and manage your own member promotions, or we can manage your program marketing on your behalf, or we can work with your creative agency. The choice is yours.

How does it work?

The program is integrated with your POS systems, meaning customers earn and redeem loyalty points for each transaction either in in-store or via your website, and can receive bonus points and additional benefits via targeted member offers and promotions.