IMA awards Accumulate Honorable Mention

Publication: Forbes.com
Date: 22 September 2009

Excerpt:

Incentive Marketing Association Presents Circle of Excellence Awards to Five Firms
 
Sept. 22 /PRNewswire-USNewswire/ -- Five companies with five distinct challenges successfully used incentive campaigns to achieve remarkable results, winning the Incentive Marketing Association's (IMA) 2009 Circle of Excellence Awards, to be presented Tuesday, Sept. 29 at the annual Motivation Show at Chicago's McCormick Place.

This year's award winners are Volkswagen of America, Inc., Herndon, Va.; Scottrade, St. Louis, Mo., and IBM Corp., Armonk, N.Y. Honorable mentions went to Australia's Seven Network TV Operations and to the Australia & New Zealand Banking Group.

Launched in 2000, the Circle of Excellence Awards identifies and recognizes outstanding examples of successful customer and employee incentive programs designed to help drive business. Both the company and the marketing incentive partner are recognized.

"This year's winners, together with their incentive professionals, used a variety of creative techniques, and achieved fantastic results which set them apart from the other programs we judged this year," said Karen Renk, CAE, IMA executive director.

Honorable mentions are being presented to Australia's Seven Network TV Operations and incentive partner Synchro Marketing for its "Network 7 Olympic Millionaires" promotion, and to the Australia & New Zealand Banking Group and its incentive partner, Accumulate, for the "ANZ Elite" reward and recognition program.

In-depth case studies of the 2009 Circle of Excellence winners are available at www.returnonperformance.org.

About the Circle of Excellence Awards

Past Circle of Excellence Award winners have included noted companies such as GE Financial Services, Glaxo Smith Kline, Kohler, Kraft Foods, Purina, Microsoft Corp., NBC, and Sprint Communications. The growing archive of Circle of Excellence Award case studies illustrates the power of incentives, and have set even higher standards for the incentive marketplace. Judging criteria includes overall success in meeting program objectives, program originality/creativity, appropriate incentive selection, perceived value of the incentive, and effectiveness of communication strategy and promotional materials.

About the Incentive Marketing Association

Headquartered in Naperville, Illinois, the Incentive Marketing Association (IMA) is the leading voice of suppliers in the incentive marketplace. IMA provides education and information services, publications, conferences and seminars, and research to business to help them efficiently use incentive programs to motivate employees and customers. More information about the IMA and the incentive marketplace is available on its Web site at www.incentivemarketing.org.