ASX Top 100 HR Study 2007 - Part 1

Author: Craig Donaldson
Date: March 2007
Source: Human Resources magazine
Study Sponsor: Accumulate

Excerpt

Attraction factors

A number of Australia's top ASX-listed companies are blessed with a strong brand, making the job of recutiment somewhat easier. Craig Thompson of Coca-cola Amatil's head of HR services, Australia, believes his company is fairly fortunate in that regard, but it still has its reasonable share of HR challenges that other companies experience. "It is a fairly tight labour market, and we do have to work double time to make sure that we get good talent into the busienss," he says.

"An area we have really started to have some success is through an internal referral program. So where employees know other people in the market, we see this is a an avenue, an opportunity and a way of getting in touch with a broader base of people. That's been a successful strategy for us. But it's always a challenge to get really good, top flight people into your business," he says.

Closely linked to the attraction and retention is a growing awareness of employment branding (27%) as well as developing and delivering on the employee value proposition (7 per cent) when it comes to top attraction and retention strategies.

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